Heart Says Yes [Global Campaign]

The “Heart Says Yes” Cyber campaign aims to encourage our audience to better curate their fashion choices and to find their true love pieces, empowering them to shop and live in a way that is more intentional, fulfilling, and in tune with themselves, and all the things that matter to them. The campaign main objective was to generate traffic for last year’s major event, showcasing a wide range of our attractive assortment in an engaging & fashionable way. The final results show that it was able to reach over 62 million unique users in 21 countries within 10 days, surpassing the target of 50M

CREDITS

Photographer:  Ronan Gallagher
Director: Tom Dream
Agency: Accenture Song